This is the logo I created for All American Dynamics.
Steve Lyman, the Founder and President of All American Dynamics, asked me to come up with a new logo and business card layout for his business. Steve and I know each other from the work I did on the Performance Truck Of The Year print.
The goal was to tie the wording “All American Dynamics” with what they do which is vehicle dynamics. The “All American” lettering speaks for itself, the challenge was finding an element that gave “Dynamics” an automotive feel.
To get that automotive feel I used thick bold lettering along with an silhouette of car on top. To help complete the look I used motion lines stretching the length of the lettering. In the original concept I used a generic sports-type car but after reviewing Steve had a great suggestion and that was to do the silhouette based on his Lotus formula car. The Lotus silhouette was the perfect finishing touch.
I also put together a new business card layout.
It was great working with Steve on this project. His experience includes vehicle development engineer, test driver, vehicle dynamics department manager, vehicle dynamics specialist, and vehicle dynamics executive consultant.