Tag: TATA Nano

TATA Nano in Sunshine Yellow

This is a new color version of the custom TATA Nano I did earlier.

I posted the custom Nano artwork images in my Flickr account and someone commented that they were planning on buying one and was curious to see how the custom black/orange version would look in sunshine yellow instead of the orange. Sunshine yellow is one of the Nano’s factory colors.

In the majority of my artwork I use many different fades, so changing colors is not so easy. But on the Nano artwork I only used two fades to make up the orange, which made changing the colors easier.

That being the case, I did one up for them to see. What do you like best, the sunshine yellow version or the orange version?

Custom Tata Nano Concept Art & Illustrations

Customized Tata Nano Concept Art

When the Tata Nano hit the scene as the “world’s cheapest car,” most people shrugged it off as basic transportation. I didn’t. I saw a tiny blank canvas begging for attitude. This project started as a simple “what if?” — what if you treated the Nano like a legit custom build instead of an economy box?

These Tata Nano concept art pieces push that idea all the way: lowered stance, wide wheels, bold paint, and a little hot-rod swagger. Whether you’re a die-cast collector hunting for Hot Wheels-style Tata Nano ideas or just someone who loves micro-car mods, this is my take on the Nano’s hidden potential.

If you’ve never seen a Nano treated like a custom project, you’re in for something different. This series started as a fun design exercise and turned into a full set of illustrations exploring how far you can push a car that was never meant to be “performance anything.” Below are the final renderings from that experiment.

Here’s a bit more about how I approached the design work:

When I first started sketching these, my goal was to keep the Nano recognizable while still giving it some attitude. Since it was a brand-new model at the time, I didn’t want to go overboard with body mods and lose the shape that made it unique. So I focused on custom paint, wider wheels, a lowered stance, and a few subtle tweaks — like the front-end change on the orange and black version between the fog lights. It was just enough to hint at performance without turning it into something unidentifiable.

Customized Tata Nano Concept Art - Orange and Black Hot Rod Style

Why Customize the World’s Cheapest Car?

So you might ask, why create concept art of what is being called the world’s cheapest car? Well, I remember reading that the spirit of hot rodding is to take what has been manufactured from the car companies and in one way or the other, improve it. It seems that you can take almost any model ever made and find one that has been modified, so why not the Nano?

 

Tata Nano Vector Art with Custom Chrome Wheels and Purple Paint

Below is more information about the Nano from TATA’s website.

“The Nano is rear-wheel drive and it has an all-aluminum, two-cylinder engine. Its tailpipe emission performance exceeds regulatory requirements and in terms of overall pollutants, it has a lower pollution level than two-wheelers being manufactured in India today. The name ‘Nano’ was chosen as it denotes high technology and small size.”

Working on the Nano was one of those projects that reminded me why I love concept art in the first place — taking something ordinary and imagining what it could be with the right mix of creativity and car-culture attitude. If you enjoyed this little experiment, feel free to explore more of my custom car illustrations or let me know what other models you’d like to see reimagined. There’s no shortage of overlooked cars out there waiting for a second life on the sketchpad.


http://www.tatamotors.com