This is the other BF Goodrich project that I was commissioned to do. Just like the first one I posted about earlier, the ad agency sent me sketches and I did the illustration work.
When I first started this project, the car you see in the “In The Shop” panel was shown with the wheel on.
Later, they wanted to see what the car would look like with the wheel off. After seeing both, they decided to go with the one with the wheel off.
Here we are kicking off another new year of giving away free automotive art. This year marks 10 years and within that time I have given away my artwork to over 100 winners from around the world.
I always enjoy sending out the email to let people know they won.
The winner for January comes from New Tazewell, TN. They picked the 1969 GTO Judge artwork.
The next winner could be you!! Enter today for your chance to win some “Horsepower For Your Walls!
The Rat Race, Drag Race project was a commission from an ad agency for their client, BF Goodrich. The artwork is to be used as a web advertisement.
The agency already had an idea of what they wanted and asked me to do the illustration work. The idea behind the ad is to show that the BF Goodrich tires are ready for the street and the strip.
I started with the Rat Race illustration and because the ad transitions from one panel to the other it was important to keep the positions of the elements exact. In order to do this I used a copy of the first illustration to make the second.
I didn’t get a chance to see the final ad, so I made this one to help give you an idea of how it is suppose to display.
I did this artwork some time ago and just forgot add to it to my site because of other rushes I was working on at the time. In fact, I have another BF Goodrich project to post after this one.
The winner wrapping up 2008 comes from Kansas City, MO. The artwork they picked to win is the 1966 Shelby Mustang.
The next winner chosen will be the first for 2009, will it be you? Enter today for your chance to win some horsepower for your walls!
The winner of the free poster giveaway for November 2008 comes from Ontario, Canada. They chose to win the “1970 Chevelle SS“.
See the complete list of winners for this year and don’t forget to enter to win some Horsepower to put on your walls!
Want try your skills creating cool vector artwork but don’t want to spend a lot of money on software to get started? Try taking a look at this posting I found called “20 Vector Graphics Editors Reviewed“. Some of the software listed is free to download!
I use Adobe Illustrator to create my artwork but I have done a little work with Inkscape, which is on the list. What vector programs have you tried?
The winner of the free poster giveaway for October 2008 comes from Windsor, CT. The artwork they picked to win is “Fins“.
See the complete list of winners so far for this year!
Enter to win some Horsepower to put on your walls!
The winner of the free poster giveaway for September 2008 comes from Tacoma, WA. The artwork they picked to win is the 1985 Ferrari 308GTS QV.
Win some Horsepower to put on your walls! I give away a free 11 x 14 poster every month, so enter today!!
When the Tata Nano hit the scene as the “world’s cheapest car,” most people shrugged it off as basic transportation. I didn’t. I saw a tiny blank canvas begging for attitude. This project started as a simple “what if?” — what if you treated the Nano like a legit custom build instead of an economy box?
These Tata Nano concept art pieces push that idea all the way: lowered stance, wide wheels, bold paint, and a little hot-rod swagger. Whether you’re a die-cast collector hunting for Hot Wheels-style Tata Nano ideas or just someone who loves micro-car mods, this is my take on the Nano’s hidden potential.
If you’ve never seen a Nano treated like a custom project, you’re in for something different. This series started as a fun design exercise and turned into a full set of illustrations exploring how far you can push a car that was never meant to be “performance anything.” Below are the final renderings from that experiment.
Here’s a bit more about how I approached the design work:
When I first started sketching these, my goal was to keep the Nano recognizable while still giving it some attitude. Since it was a brand-new model at the time, I didn’t want to go overboard with body mods and lose the shape that made it unique. So I focused on custom paint, wider wheels, a lowered stance, and a few subtle tweaks — like the front-end change on the orange and black version between the fog lights. It was just enough to hint at performance without turning it into something unidentifiable.
So you might ask, why create concept art of what is being called the world’s cheapest car? Well, I remember reading that the spirit of hot rodding is to take what has been manufactured from the car companies and in one way or the other, improve it. It seems that you can take almost any model ever made and find one that has been modified, so why not the Nano?
Below is more information about the Nano from TATA’s website.
“The Nano is rear-wheel drive and it has an all-aluminum, two-cylinder engine. Its tailpipe emission performance exceeds regulatory requirements and in terms of overall pollutants, it has a lower pollution level than two-wheelers being manufactured in India today. The name ‘Nano’ was chosen as it denotes high technology and small size.”
Working on the Nano was one of those projects that reminded me why I love concept art in the first place — taking something ordinary and imagining what it could be with the right mix of creativity and car-culture attitude. If you enjoyed this little experiment, feel free to explore more of my custom car illustrations or let me know what other models you’d like to see reimagined. There’s no shortage of overlooked cars out there waiting for a second life on the sketchpad.
The winner of the free poster giveaway for August 2008 comes from Toronto, Ontario. The artwork they picked to win is the 1966 Mustang Shelby.
Win some Horsepower to put on your walls! I give away a free 11 x 14 poster every month, so enter my free poster giveaway today!!
