I just came across an article titled “True Stories Behind Car Company Logos” by Nick Kurczewski. Having designed logos, I find it interesting on stories about their inspiration and symbolism.
In the article Nick writes how certain car companies created their logos. For example, the story behind the Chevy bowtie emblem is that Louis Chevrolet was inspired by a wallpaper pattern in his hotel room when he visited Paris in 1908. The true story by Mr. Chevrolet’s wife is that her husband had seen similar shaped logo and a Sunday supplement.
Another iconic emblem is Roll Royce’s Spirit of Ecstasy hood ornament. It was designed by Charles Sykes in 1911 and the model for the emblem was Miss Eleanor Thornton. Miss Thornton was the personal secretary of John Scott Montagu the friend of company cofounder Charles Stuart Rolls.
The article then goes on to discuss stories behind other logos such as Subaru and Hyundai. I didn’t know that Hyundai was the Korean word for “modern” and that the H represents two people, the company and customer, shaking hands.
I thought this was a good article, it told me some things I didn’t know about car company logos. Below is gallery of car logos from Flickr.