How to Get Exposure For Your Artwork

This week I received an email from an automotive concept artist in Canada who had a question about how to get exposure and possibly sell their artwork.

I replied but my email came back as failed. I think the email address was entered incorrectly on my contact form. I thought I would post this so hopefully he’ll see it and know I did try to reply to his question. Continue reading How to Get Exposure For Your Artwork

The Best Configurator Of The Year

mustang-customizer-wide-format1

The new 2010 Mustang Customizer is out and it is one of the best configurators I have played with this year.

So what makes this configurator better than the others? First of all it has lots of options. Options for the car, options for the background and also options for different effects you can apply to the car like a burnout, dirt, and smoke.

mustang-customizer-smoke-red

mustang-customizer-wheels-red

mustang-customizer-hood-menu

mustang-customizer-graffiti

The other nice thing is that it loads fast. Sometimes when configurators have as many options as this one, it will take forever to load.

mustang-customizer-menu

The one little thing I think could have been done better is the parts side navigation. I kept having to chase down the “selected parts” link once the box resized itself. It would be great if it stayed the same size or either expanded just from the top down.

It also has nice share options so you show your friends what you created. Here is a link to one of the Mustangs I did. If you go and create one, come back and post it in the comments so I can check it out.

Better JPEG Optimization

If you are like me and use Photoshop to save images for your website, then you have seen Photoshop’s jpeg quality settings.

jpeg optimization settings

The basic idea with these setting is that the higher the setting, the better the image quality and the lower the setting the lower the quality. Along with the image quality is the file size. The higher the setting also means a larger file size and lower the setting means a smaller file size.

The balance is to have the best image quality with the lowest possible file size.

So a common practice, and one I have used over the years, was to go with a middle-of-the-road setting of 50. That way you got good image quality without having a file that was large and made your site load slow.

I recently came across this great article from Sergey Chikuyonok that I wanted to share called “Clever JPEG Optimization Techniques“.

The thing that stood out for me in this article was when Sergey wrote that when you save an image in Photoshop under 50, it uses an additional optimization algorithm, so if you are saving an image that has small, high-contrast details it is better to set the quality setting to at least 51.

In the article, there are some images to show you the difference between that 50 and 51 quality setting. You will be surprised at the difference.

New Design for AutomotiveArtists.com

greg-automotiveartists

See the new design I launched for AutomotiveArtists.com this week. This is something I have been working on for the last couple of months.

Not only does the site have a new look with better navigation but it also has new features, which include an image upload for artist’s news stories, enhanced site search, and improved Artists Index. Using WordPress for this new site allows for user’s comments to be posted.

One of the biggest improvements for me is to be able to make updates daily, depending on Artist’s submission, instead of weekly as done previously. Updates can be subscribed to by email or by RSS feed.

Pages also now have popular share options at the bottom of each page, allowing users the ability to quickly and easily share pages on Digg, Yahoo Buzz, Twitter, MySpace, Facebook, and more.

Below are a few images to show you how the site has evolved over the years. I remember when I started this site; I use to manually do all the updates on pages in plain HTML.

automotive-old-layout

I would have to say about 80% of the work on this new site was moving the content from the old site over into the new one. Now since I have this project completed I can get back to doing my automotive artwork.

Make a trade with Wallswaps.com!

wallswaps

Wallswaps.com is a great site created by the people at Erskine Design.

The principal is simple, just send them some stuff, any stuff, and they will send you one of their badges and then put your stuff on their wall for all the see. Not only is this a great idea for Erskine Design to promote their agency but it is also a great way to promote what you do too.

wallswaps-gregspradlin

I sent them three posters of my automotive artwork and some business cards.

erskine-button

This is my badge.

As far as web design goes, I think they did a great job with this site. It has a really unique design. Go ahead and send them some stuff.

To get some of my stuff you can enter for your chance at one of posters and/or I will send you some of my business cards.